The Perfect Landing Page: Landing page examples and 12 tips

Custom landing page examples and best practice advice

Discussion of web design in companies who don’t know the power of landing pages still often focuses on the homepage. But savvy companies who are effective in their traffic building know that many visitors reach the site on other landing pages. These include both standard website page templates like category or product pages and custom landing pages dedicated to maximizing the conversion of leads when using inbound marketing techniques like SEO, Google Ads, and social media to drive visitors to a site. Whether you use standard page templates or dedicated landing pages will depend on your sector. For retailers or travel companies, it’s impractical to create bespoke landing pages for each category and product. However, for business-to-business service and Software-as-a-Service (SaaS) businesses, dedicated pages are still commonly used to maximize conversion. In other sectors like financial services, it may be a combination, with some dedicated, custom landing pages. In this article, we focus on this form of custom landing pages focusing on B2B examples.

So this prompts the question, which factors make for the most effective custom landing page? Is a ‘Perfect Landing Page’ possible? This post gives a summary of my top 12 tips and places to look to find more examples.

Defining landing pages

Before we look at the best practices in detail, we should look at landing page definitions. Not everyone knows this jargon and actually, there’s no simple answer.

My definition is that landing pages are:

«Specific page(s) on a web site created for visitors referred from marketing campaigns, which are designed to achieve a marketing outcome.»

Anything referred to as a landing page is intended to maximize the conversion of visitors to a page or series of pages towards a sale.

Most typically, the outcome is conversion to action, typically data capture where a site visitor fills in an online form to generate a marketing lead.

Landing page goals

Effective landing pages are those that meet their objectives, so let’s start with typical objectives. Often, it is thought that response is everything – so objectives are not thought through, but this can lead to data capture pages that are too simple.

Typical communications objectives in order of importance are:

  • Achieve registration typically to generate a lead, which ultimately leads to sales.
  • Profile and qualify the site visitor to deliver more relevant follow-up marketing communications.
  • Explain the value proposition offered by the company to differentiate from other sites the visitor may visit during the buying process i.e. Answer the visitor’s questions.
  • Communicate the brand values of the organization running the campaign.
  • If the visitor doesn’t want to disclose their details right now, provide contact details for traditional sales channels such as a phone number, or give the visitor reasons to return to the site or engage them through other relevant content or offers.

It is important to run through these objectives as, sometimes, it is just the two primary objectives related to data capture that mainly determine landing page design and not the secondary objectives, which are equally important. The majority of the visitors to the landing page won’t convert, so it is important to give them a favorable experience also.

Different types of landing page

We have to bear in mind that there are different types of landing pages that work best depending on the campaign objectives and whether it is a short-term or long-term campaign.

There are three main choices. The first is a landing page integrated into the site’s structure and is consistent with standard page templates and navigation for the site. The second is a single landing page specifically created for a campaign with a different look and feel, typically with the top navigation removed. The third is a tabbed landing page or microsite that provides more information.

Here are some of the pros and cons of these options.

Option 1. Landing page(s) integrated into site architecture and style

It is most efficient in terms of effort in content creation to make landing pages part of the main site information architecture. The downside is that they may not work so well in terms of converting both direct referrers and browsers navigating from elsewhere on the site. They also need to be search optimized, which may add to the costs of the campaign.

Such landing pages in a particular category or product pages use what is known as deep linking.

Option 2. Bespoke landing pages that are not part of the main site structure or style

These are used where a more «stripped down» page that focuses on converting visitors from an online ad campaign is required. Alternatively, if it is a short-term branding campaign then it may be more straightforward to create a microsite separate from the main site with a different look and feel.

This often happens where the resource cannot be found to create a microsite within the main site, or it is felt that the existing site look and feel cannot deliver the brand impact required. So this approach is used since it can potentially produce higher conversion rates or produce a microsite more consistent with the campaign goals and style.

The disadvantages are that this approach requires more effort and maintenance and often result in poorer user experience since the page will look and work differently to the rest of the site. If it is a completely separate site with a separate domain, a big disadvantage of this approach is that due to the Google sandbox effect, it is not likely to be included in the search results for several months. Given this, the site must be incorporated within the same domain – for example, redirects to the main Norwich Union site.

Option 3. Microsites with several pages or tabbed landing pages

There is an obvious problem with option two, many visitors to the page will not be at the right point in the buying cycle to convert. Yes, such a landing page will often increase single visit conversion rates because of its simplicity – limited choice and simplified messages – but it doesn’t offer sufficient information for site visitors not in «buying mode».

Scott Brinkler, a specialist on landing page optimization puts it this way in this post where he argues for death to the cliche landing page.

«The analogy of these types of landing pages is that they’re like pick-up lines. They’re shallow, optimized simply to “close the deal.” And, frankly, most people don’t respond kindly that to that approach. Which is why, more or less, the bounce rate on landing pages is typically around 95%.»

In his post, he gives this example of a tabbed landing page/microsite.

Companies need to work out whether the cost of producing landing pages is offset by the potentially higher conversion rates and better campaign results. Although this approach is surprisingly quite common, I think the approach is often taken for convenience, even though it is more expensive in the long-term.

I know of one e-commerce manager for a multi-national technology vendor who tries to educate their hundreds of web and traditional marketing specialists to not use the bespoke landing page approach but to always try to integrate into the existing site structure.

Often though, there is no one right or wrong approach and a hybrid can be used, i.e. you create tailored landing pages only for high volume/high expenditure generic Google Ads pages or for major offline ad campaigns.

The home page can be a landing page

Note that a landing page can potentially be the homepage, although this is not traditional best practice. But, if a company has a limited range of products or the main campaign objective is to generate awareness rather than response, this method can be helpful.

To learn more about this type of homepage as a landing page – see these four examples.

Different referrer types

To make a landing page effective, we also need to think through the full range of places the visitor may originate. There are three main origins we need to design the landing page to accommodate:

  1. Online media placement: Visitors can be referred by clickthrough from any online referrer such as a search engine, online ad, affiliate site, or e-mail campaign. There are two main types of landing page for these placements:
  2. Offline media placement: Offline ads or direct mail may have a specific campaign URL (CURL) such as ‘’.
  3. Visitors that navigate from elsewhere on the site: Such visitors are not using the page(s) as a «landing page», but still need to be accommodated if you are using a deep linking strategy.

Landing page success factors

To be effective, landing pages need to combine the following:

  • Usability
  • Accessibility
  • Persuasion
  • Develop trust in the brand – an example of the evolution of a B2B SaaS landing page

To illustrate the tips included in this blog, I’m going to use an example I’ve used in training for many years – it’s the B2B lead generation page for its CRM service targeting searchers who are looking for CRM systems. As you look at these, consider the messaging hierarchy based on different forms of trust factors:

  • Category. Page title confirming CRM/cloud CRM as a context for people clicking on an ad.
  • Benefits. Business growth and relationship building. The middle example has the clearest benefits linking to features.
  • Trust factors. Reassuring about the credibility of the provider through the number of companies and users plus featuring icons of well-known brand idents.
  • Calls-to-action. Gated demo and free trial.

The Google Ads landing pages illustrate many good practices. I’ve marked up what I see as good about this format. It may not perfect, but it’s much better than most. Let me know what you don’t like about it or how things differ for consumer sites.

This is the original ‘classic’ landing page example that I used to use in training for over 10 years. It shows many good practices but has one big problem.

It’s not mobile responsive, so it isn’t effective on smartphones. So, in this later c2017 version, we see a much longer-form landing page still using tabs…

landing page example - long form - Sales force

The initial type of three-column tabbed design doesn’t work well at all well on a smartphone, so the second design is a mobile responsive page that naturally tends to be longer and can typically only support two columns.

Second, consumer behavior has changed such that with so many landing pages it can be more difficult to get people to disclose their details, so there is often a two-phase data capture where data is captured at the next stage.

Thirdly, testing has shown that long-form pages with more content that build an argument can persuade better for a major investment in time, such as starting a trial.

The latest iteration in 2020 has removed tabs and focuses more on four services rather than benefits. While benefits appear less clear, what Salesforce is trying to achieve is a segmented landing page approach appealing to different personas, i.e. for people managing marketing, sales, customer service, and app development. By having these four choices, the benefit of a segmented path is that Salesforce can communicate more specifically to each audience and can see the number of people interested in each. Effectively, they have replaced tabs on the previous landing pages with the links for the four personas and recommend services.

The calls-to-action (CTAs) are now more prominent – both at the top and the bottom of the page. The use of dual CTAs for watching a demo and try for free for people at different stages in the buying journey is interesting. Both of these are gated by a form.

Since data collection isn’t practical in this case until someone has read the copy, there is now an additional mobile responsive page to access the demo or trial using this gated form.

My 12 landing page success factors

Finally, before I run through the success factors, remember that guidelines are only guidelines, they, of course, have exceptions. The only way to be sure of what works for your audience and your market is to conduct tests such as usability studies, A/B testing, or multivariate testing. Having the right web analytics tool is vital to this.

As a minimum, you should readily be able to view data on bounce rates (the proportion of visitors who leave the page without visiting more pages) and conversion rates (the proportion of visitors who complete the intended outcome) for different referral sources (e.g. paid vs natural search vs online ads). Ideally, it should also enable you to complete A/B testing where different visitors are served different pages so differences in bounce and conversion rates can be assessed.

Secondly, remember that the guidelines are dependent on the users’ typical viewable area of the screen. Ten plus years ago, target screen resolutions were relatively straightforward with a minimum of 1064 x 768 or even 800 x 600. However, the latest data on-screen resolutions show that today it’s larger and more complex with 50% using 1920 x 1080 and 1366 x 768, although this is skewed by the designer audience of that source, so check your analytics. Statcounter has these screen resolution stats which shows that the mobile 360 x 640 and 375 x 667 resolutions are most common, so these need to be used to review landing pages.

So finally! these are my top 12 guidelines for landing page effectiveness:

1. Deliver relevance

Unlike casual visits by browsers, visitors arrive on a landing page with a directed goal or intention in mind. So the first thing you have to do is instantly show relevance to help visitors achieve that goal.

A clear headline should show relevance and also engage the visitor to scan down the page. You need to show them they have selected the right place to find the brand, product, deal, information, or experience they are looking for, so the headline must indicate this.

Other key «relevance messages» should be readily scannable through choosing the right headlines and with panels drawing the eye to the different areas. Tests tend to show that larger fonts give a better response.

Since hitting the landing page is often the first experience of a company, we have to answer basic questions that the customer has about the company such as «Who are you?», «What do you do?», «Where are you?» «Do I trust you?» You may have these messages on the homepage, but does the navigation on the landing page allow these questions to be answered? Standard menu options such as «About Us» or «Contact Us» can achieve this.

Here’s another example landing page showing how important relevant copy and testing are when it comes to getting the best result. I recommend taking a look at this post from Kissmetrics for the other copy examples too.

2. Integrate with referral source(s)

The customer journey to your web site started elsewhere. To deliver relevance also requires consistency with what they have already read and seen to meet their expectation.

So in terms of message, branding, and creative, the landing page needs to deliver an integrated communication. This applies, particularly to offline ads, interactive ads, and emails.

The key message on the landing page needs to be consistent with the key message of the referral source. So again, you need to show the visitor they have selected the right place to find the brand, product, deal, information, or experience they are looking for, so the headline must indicate this.

3. Provide sufficient detail to support the response decision

The whole experience and content need to be right to generate a response. For me, one of the most important aspects of landing pages – and one that is often not right – is that there isn’t enough detailed information on which the visitor can decide to signup. This is why I recommend option three above.

To help determine the right level of information, best practice is to use web design personas to identify typical information required and the gap relative to what you deliver. Also, think about the level of «domain knowledge» the user has – do your technical product descriptions make sense? You should also think about «tool knowledge» – where your landing page requires using additional tools, what knowledge is required to use them effectively, and whether you are providing the right explanations.

4. Start the user on their journey

The design should make the next step clear and minimize the number of clicks required for a response since every extra click required in response will generally reduce the chances of a response by 10%. It is best practice to include the initial data capture on the first page, as shown in the example.

If the response mechanism is on another page, use multiple calls-to-action to gain responses since some visitors will respond to images and some text hyperlinks. Make all images clickable, for example, by making them look like buttons.

Form-related approaches to improve the journey:

  • Limiting the options on each page is an effective technique.
  • Grabbing attention in first 30 seconds through a headline and lead that reflects ad copy and «isn’t too clever», i.e. be direct.
  • If it is a multi-page form, then draw users in with easier initial questions.
  • Allow the form to be saved part way through the quotation.
  • Use dynamic headlines related to referrer including search keyphrase to help deliver relevance.
  • Use focus groups to decide what to test – marketers who are too close to the problem may disregard factors that are important to customers.

This charity landing page example, provided by Liam in the comments ticks many of these boxes!

The words used to form calls-to-action are critical to creating a scent trail that users of the site follow. An effective scent is delivered where the words match what the user wants to know or achieve.

5. Use the right page length

This is a difficult one to give guidelines on. The right copy/page length is one that minimizes the knowledge gap between what the user wants to know and what you tell them.

Some designers would suggest that content must fit on one page that doesn’t require scrolling at 800 by 600 resolution. But short copy is often inconsistent with my first guideline. Also, tests have shown that pages can be scrollable – users will scroll if they appear scrollable. However, it is best if key information, including a response mechanism, is above the fold.

To summarize, I would say, make it short (for impulsive readers) but also long (for readers who want to read more).

Of course, the only way to get the length right is to test. This Marketing Experiments test
suggested that long-copy outperformed when driving visitors to a product page from Google Adwords.

6. Use meaningful graphics

Graphics must be consistent with the campaign and generate empathy for the audience. Don’t underestimate the importance of quality graphics – stock graphics rarely work. It is difficult to assess how graphics influence conversion rate, so the implication is to test, test, test to get an idea of what works best for your site and your audience.

7. Remove menu options?

Another guideline that causes disagreement. Removing menu options will often increase conversion rates as you provide less choice when it comes to where users can click. But for those who don’t respond, removing these options will give a poor experience and prevent them from browsing other parts of the site. Often a compromise is best with a reduction in menu options to top-level options only.

8. Consider using a «flowable» or liquid layout design

This maximizes real estate at a given resolution on different devices. These days it’s also called responsive design.

Although this can work well for a retailer to show more products above the fold in a category, this is achieved with a loss of control of the design. For landing pages, a controlled, fixed design will often work best.

9. Remember search marketing

There are three aspects to this. First, an offline campaign will lead to people searching for your brand or the campaign strapline. Make sure you are using paid search to direct visitors to the relevant pages particularly during the campaign.

Second, if the page is integrated into the web site and will be used in the long-term, optimize it for relevant search keyphrases using standard search engine optimization techniques.

Thirdly, Google sends out a robot «Adbots Google» to test landing pages for relevance and speed, so make sure your <title>, headings and body copy include the keywords you’re using to trigger your ad and including in ad copy.

10. Remember the non-responders.

Provide a choice for those who don’t respond despite your carefully crafted landing pages. Include a reasonably prominent (trackable) phone number or perhaps a call-back/live chat option. Also, provide some options for them to browse or search elsewhere on the site.


TIMITI is a term coined by Jim Sterne, author of Web Metrics. It stands for Try It! Measure It! Tweak It! i.e. online content effectiveness should be reviewed and improved continuously rather than as a periodic or ad-hoc process. Because the web is a new medium and the access platforms, user behaviors and competitor approach all change continuously, what works at the start of the year will certainly not work as well by the end of the year.

Today, using AB or multivariate testing tools like Google Website Optimizer is an essential part of landing page optimization.

12. Consider landing page longevity

Landing pages are often used for short-term campaigns. If this is the case, you need to carefully manage when they and links to them from within the nav are expired. Risks include out-of-date offers and visitors typing in URLs that are no longer valid. The use of a custom 404 Error page is essential to manage these problems gracefully.

Final thoughts

Remember that there are always exceptions to guidelines and some have suggested that many of the commonly held usability guidelines are myths. Always use your data to inform your landing page decision marking.

How to write great research questions

Six steps to writing research questions that get the best results

Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a fact that not all ideas and solutions are good, and not all hypotheses are right. It’s a shame, but there it is. Before investing significant time and money, you’ll want to get a better idea if you’re on the right track. This is where primary research comes in.

There is a lot to consider when conducting market research, far too many elements for one blog post. However, writing great research questions will go a long way to getting the answers you need to move forward. There are lots of market research methods but we’ll focus on writing great questions for an online survey, where the questions have to work their hardest.

Step 1: Start with why and who?

It might be tempting to start writing questions off the top of your head. Hold fire! Before doing anything else it’s necessary to:

  • Outline the problem
  • Define the research objective
  • Determine your target audience

Write them down and keep referring back to them. This will help you frame your questions to ensure your research achieves the objective. Respondents may not be able to give you a definitive answer to the problem you’ve identified, but collectively their input will help you draw conclusions and uncover patterns in their responses.

Carefully consider your target audience for the research. To test the idea efficiently, you should be focused on your target audience selection, even if your product or service may have a very broad appeal.

Think about talking to your core target. They might be existing customers; prospective customers; heavy category users; or even category non-users. Use demographics and also purchase and usage criteria to hone them down.

Step 2: Brainstorm questions

Spend some time scoping out what you already know. Challenge yourself to separate what you really ‘know’ from what you believe to be true. How do you know? Do you have data or previous research results you feel confident are accurate?

By going through this process you’ll identify gaps in your knowledge that you may want to fill during the research. It’s useful to think in terms of Who?, What?, When?, Where?, Why? And How?

Brainstorm all the questions you have in your head around: the problem; the objective; and your target group. Don’t censor yourself, write everything down. Keep going for as long as you can, it will get harder but often the deeper questions that take longer to form are the strongest, so persevere.

Once you’re happy you have all the questions down, cluster them into key themes. For example, shopping habits, consumption habits, pricing, promotions, and quality.

Step 3: Question selection

Now you have your key themes, it is important to review them against your objective. Discard any that will not help you achieve your objective. Select your strongest questions from each remaining theme and put them into a logical order, starting with more general questions first and then close in on the specifics.

A major frustration for respondents is the length of a survey. They can get fatigued during completion and the quality of their answers declines. You need to make your questions flow easily and ensure there are not too many. You’ll get better quality data from a survey that takes five minutes to complete, versus one that takes 20 minutes but you can hold respondent attention with great research questions that flow well.

Step 4: Style, language & watch-outs

Here comes the really important step. You can have a critical and powerful question, which written poorly renders the data you get back as useless. The options you give for answers are just as critical as the question itself.

To make your questions engaging and simple to understand and answer you need to avoid several pitfalls in the way you write the questions you’ve chosen and the answer options you provide.

Stay incognito

It’s best to avoid revealing your brand at all, or until you have to. That way you get a clear result on the idea/product itself, rather than what’s called informed bias. Informed bias can affect their responses based on whether they like, or dislike, the brand in question.

Keep sentences short and the language simple

Avoid using technical words, jargon, and acronyms to make it simple for respondents to understand, otherwise, you risk getting false data or abandoned surveys. Also, avoid overly emotive language, you want their emotion, not your own, in the responses.

Use a mix of question styles

It does depend on your objectives and methodology. However, it is best to use a mix of closed questions, where options are given to choose from, and open questions, where they can free type their answers. This keeps the respondent engaged and gives you data for statistical analysis, as well as richer data to get respondents’ thoughts and ideas in their own words.

Free text responses can be useful for developing insights and finding consumer language for marketing communications. With closed questions, it may be relevant to add a ‘Don’t know’ or ‘Other (please specify)’ option to avoid respondents answering inaccurately because none of the given answers are correct for them. Be clear if they have to choose one answer or whether they should choose all that apply.

Avoiding bias is key

You want the respondents’ opinions, so it’s important to avoid leading them. If you ask what someone liked about a product or experience, you assume there was something they liked. This is leading. You can add ‘What, if anything, did you like…’ to help remove the bias. For the same reason, ask one question at a time, using separate questions to determine likes and dislikes. If they are asked in the same question you tend to get unbalanced answers.

Avoid hypotheticals

Try to avoid asking respondents what they would do, or how they would think in a given situation. You don’t get great quality responses. Claimed behavior is already a data quality risk and is inherent in this type of research. Thinking about what you might do is too hypothetical to be useful.

Don’t overlap answers

For mutually exclusive questions, like demographic age and income data, check that the answer options do not overlap, it’s easily done.

Be sensitive to data sensitivity

When asking for personal demographic and household-specific data like age, gender, and household income it’s advisable to give the option of ‘I’d rather not say’.

Embrace diversity

When providing options for answering demographic questions, ensure you are being inclusive and embracing diversity in the answer options. Survey Gizmo provides a useful guide to tackling gender questions.

Consider the role of the respondent

Are they the shopper or user, or both? Be explicit in the question of which role you are asking about. When asking about children, consider mixed families. In our example the mum may not consider stepchildren as ‘her children’, she’ll probably know what you mean but it’s better to ask about the children living at home to avoid frustration and confusion in the data.

Use answer scales

Five or seven-point scales are the best for analysis, to help you get a better idea about the strength of feeling. The Likert Scale (for example a five-point scale from strongly agree to strongly disagree) is useful for analyzing the data later. In general, strong feelings lead to action.

Step 5: Build your questionnaire flow

At the top state, the purpose of the research and how valuable the responses will be, to make the respondent feel their time completing the survey is worthwhile. Avoid making the purpose personal, doing so tends to make respondents overly positive. They naturally don’t want to be negative to a person.

To build trust and get the respondent into the topic it’s good practice to start with some simpler closed questions before moving onto questions that need more thought and reflection. Break up the questions into sections and include a progress bar at the bottom to keep the respondents engaged. Most research tools offer this functionality.

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WordPress 5.4.2 Security and Maintenance Release

WordPress 5.4.2 is now available!

This security and maintenance release features 23 fixes and enhancements. Plus, it adds a number of security fixes—see the list below.

These bugs affect WordPress versions 5.4.1 and earlier; version 5.4.2 fixes them, so you’ll want to upgrade.

If you haven’t yet updated to 5.4, there are also updated versions of 5.3 and earlier that fix the bugs for you.

Security Updates

WordPress versions 5.4 and earlier are affected by the following bugs, which are fixed in version 5.4.2. If you haven’t yet updated to 5.4, there are also updated versions of 5.3 and earlier that fix the security issues.

  • Props to Sam Thomas (jazzy2fives) for finding an XSS issue where authenticated users with low privileges are able to add JavaScript to posts in the block editor.
  • Props to Luigi – ( for discovering an XSS issue where authenticated users with upload permissions are able to add JavaScript to media files.
  • Props to Ben Bidner of the WordPress Security Team for finding an open redirect issue in wp_validate_redirect().
  • Props to Nrimo Ing Pandum for finding an authenticated XSS issue via theme uploads.
  • Props to Simon Scannell of RIPS Technologies for finding an issue where set-screen-option can be misused by plugins leading to privilege escalation.
  • Props to Carolina Nymark for discovering an issue where comments from password-protected posts and pages could be displayed under certain conditions.

Thank you to all of the reporters for privately disclosing the vulnerabilities. This gave the security team time to fix the vulnerabilities before WordPress sites could be attacked.

One maintenance update was also deployed to versions 5.1, 5.2 and 5.3. See the related developer note for more information.

You can browse the full list of changes on Trac.

For more info, browse the full list of changes on Trac or check out the Version 5.4.2 documentation page.

WordPress 5.4.2 is a short-cycle maintenance release. The next major release will be version 5.5.

You can download WordPress 5.4.2 from the button at the top of this page, or visit your Dashboard → Updates and click Update Now.

If you have sites that support automatic background updates, they’ve already started the update process.

Thanks and props!

In addition to the security researchers mentioned above, thank you to everyone who helped make WordPress 5.4.2 happen:

Andrea Fercia, argentite, M Asif Rahman, Jb Audras, Ayesh Karunaratne, bdcstr, Delowar Hossain, Rob Migchels, donmhico, Ehtisham Siddiqui, Emilie LEBRUN, finomeno, garethgillman, Giorgio25b, Gabriel Maldonado, Hector F, Ian Belanger, Aaron Jorbin, Mathieu Viet, Javier Casares, Joe McGill, jonkolbert, Jono Alderson, Joy, Tammie Lister, Kjell Reigstad, KT, markusthiel, Mayank Majeji, Mel Choyce-Dwan, mislavjuric, Mukesh Panchal, Nikhil Bhansi, oakesjosh, Dominik Schilling, Arslan Ahmed, Peter Wilson, Carolina Nymark, Stephen Bernhardt, Sam Fullalove, Alain Schlesser, Sergey Biryukov, skarabeq, Daniel Richards, Toni Viemerö, suzylah, Timothy Jacobs, TeBenachi, Jake Spurlock and yuhin.

Equity and the Power of Community

Over the past week, I’ve been thinking a lot about George Floyd, Breonna Taylor, and Ahmaud Arbery. I have been thinking about white supremacy, the injustice that Black women and men are standing up against across the world, and all the injustices I can’t know, and don’t see. 

The WordPress mission is to democratize publishing, and to me, that has always meant more than the freedom to express yourself. Democratizing publishing means giving voices to the voiceless and amplifying those speaking out against injustice. It means learning things that we otherwise wouldn’t. To me, it means that every voice has the ability to be heard, regardless of race, wealth, power, and opportunity. WordPress is a portal to commerce; it is a canvas for identity, and a catalyst for change.

While WordPress as an open source project may not be capable of refactoring unjust judicial systems or overwriting structural inequality, this does not mean that we, the WordPress community, are powerless. WordPress can’t dismantle white supremacy, but the WordPress community can invest in underrepresented groups (whose experiences cannot be substituted for) and hire them equitably. WordPress can’t eradicate prejudice, but the WordPress community can hold space for marginalized voices in our community.

There is a lot of racial, societal, and systemic injustice to fight. At times, change may seem impossible, and certainly, it’s been too slow. But I know in my heart that the WordPress community is capable of changing the world. 

If you would like to learn more about how to make a difference in your own community, here are a few resources I’ve gathered from WordPressers just like you.

How to Change the “Just Another WordPress Site” Text (Easy Way)

Does your site have the text “Just another WordPress site” in the header or title bar?

Often beginners don’t know how to change this tagline. But leaving it in place doesn’t look good. Luckily, it’s really easy to change this to something else or even remove it altogether.

In this tutorial, we’ll show you how to change the “just another WordPress site” text, step by step.

What is a WordPress Site’s Tagline?

A tagline is a WordPress site’s slogan or description. Many websites use a catchy phrase as their tagline to describe their website and brand.

By default, WordPress uses “Just another WordPress site” for your website’s tagline when you first create a website. Not all themes display the tagline, but many will.

An example of the 'Just another WordPress site' text displaying on a website

You should definitely change this text from the default. In fact, doing so is on our list of the key things you should do after installing WordPress.

Here on WPBeginner, we use “Beginner’s Guide for WordPress” as our tagline. You can see it just below our navigation menu. It’s also in our site’s title tag in your browser.

WPBeginner's tagline shown in the title tag

You don’t have to have a tagline for your site at all.

Your site’s topic or mission might be clear from its domain name.

However, if your domain name isn’t clearly linked to your blogging niche, then adding a catchy tagline could be a good idea.

Method #1: Changing Your Tagline in WordPress’s Settings

The simplest way to change the “Just another WordPress site” tagline is in your WordPress site’s settings.

First, you’ll need to go to your WordPress dashboard. You can normally do this by adding /wp-admin to the end of your website’s domain name.

For instance, if your site is called, then your WordPress dashboard is at

If you’re not already logged in, then WordPress will prompt you to log in.

Once logged in, you need to go to Settings » General in your dashboard, and you’ll see the tagline field there.

Changing your tagline under Settings - General in WordPress

You can either change the tagline, or remove it entirely by clearing out the box.

Removing the tagline completely in WordPress

For our example, we’re going to use ‘WordPress tips and tricks’ for our example website.

Once you’ve changed that, scroll down to the bottom of the page and click the ‘Save Changes’ button.

Now, you can visit your site and see your new tagline in place:

The new tagline in place on the site

Method #2: Changing Your Tagline in WordPress’s Theme Customizer

You can also change your tagline in the WordPress Theme Customizer.

To do so, go to Appearance » Customize in your WordPress dashboard.

The Appearance - Customize option in WordPress

The main part of your screen shows a preview of your website. Down the left hand side, you have a series of tabs that let you customize different aspects of your website.

The Theme Customizer in WordPress

First, you’ll need to look for a tab labeled Site Identity. This will normally be at or near the top.

The Site Identity tab in the WordPress Theme Customizer

Note: If you can’t see the Site Identity tab, expand other tabs to see if it’s nested under them. For instance, Site Identity is within the Header tab in the Astra theme.

Click on the Site Identity tab to expand it, and you’ll see a box where you can change your tagline.

In the theme we’re using, Button, we also have the option to turn off the display of the site’s title and tagline.

Changing the 'Just another WordPress site' text in the theme customizer

The theme customizer options are determined by the WordPress theme you’re using, so you may see different options here.

Once you’ve changed the tagline to whatever you want to use, click the ‘Publish’ button at the top of the screen.

Publishing your changes after making alterations in the Theme Customizer

Troubleshooting Your Tagline

Normally, changing your tagline goes smoothly. But what if you changed your tagline and the “Just another WordPress site” text is still showing up?

Wrong Tagline on Your Own Site

First, check that you actually saved your changes. Go back to Settings » General and see if your tagline is correct there. If necessary, change it again and click ‘Save Changes’ at the bottom of the page.

If the “Just another WordPress site” text is still appearing on your site itself, then try clearing your cache.

You could also try looking at your site on a different device or in a different browser to see if it’s a browser cache issue.

If the problem still persists, then you need to reach out to your WordPress hosting support for help.

Wrong Tagline on Google

What if the “Just another WordPress site” text is no longer on your website, but it still shows up in a Google search?

The best way to fix this is to with a Google Search Console account.

Simply type your homepage URL into the search bar at the top. Click the magnifying glass or press Enter on your keyboard to run the search.

Search for your homepage URL in Google Search Console

You’ll now see details about the URL. Click the ‘Request Indexing’ link.

Click the Request Indexing link in Google Search Console

Google will then recrawl your page within the next few days, and then it should show the correct tagline, not the “Just Another WordPress Site” text.

Wrong Tagline on Facebook

If the “Just another WordPress site” text is still showing up on your Facebook posts, you may need to clear your Facebook cache. You can do this by going to the Sharing Debugger tool.

Simply enter the URL of your site and click the ‘Debug’ button.

The Facebook Sharing Debugger tool

You should see a section headed ‘When and how we last scraped the URL’. Click the ‘Scrape Again’ button at the top of this section. This should refresh the information that Facebook stores about your site.

Facebook showing when the URL was last scraped, with a 'Scrape Again' button

Your website’s tagline should now display correctly when you share posts on Facebook.

We hope this article helped you learn how to change the “Just another WordPress site” text. If you’re just getting started with blogging, we recommend reading our beginner’s guide to the most common WordPress mistakes to avoid, and our expert pick of the must have WordPress plugins for all websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

9 Best WordPress RSS Feed Plugins Compared (2020)

Are you looking for the best WordPress RSS feed plugin for your website?

RSS feed plugins makes it easy to automatically pull content from other websites and display it on yours. They can also be used to boost engagement, drive traffic, and increase page views.

In this article, we’ll share our pick of the best WordPress RSS feed plugins that you can use on your website.

Why Use a WordPress RSS Feed Plugin?

RSS Feeds allow websites to publish content in an XML file format. This allows users to subscribe to content using RSS feed readers, like Feedly.

By default, WordPress publishes RSS feeds for your blog posts, categories, authors, and more.

Apart from reading, RSS feeds can also be used to pull content from one website and display it anywhere else.

You may want to use an RSS feed plugin to curate content from different websites that you like. You can also automatically pull latest content from social media websites like Facebook, Instagram, Twitter, and YouTube to display them in WordPress.

While WordPress comes with a RSS widget built-in, it does not let you customize the display to add thumbnails, social buttons, etc. This is why most people use a RSS plugin for the added functionality.

That being said, let’s tale a look at some of the best WordPress RSS feed plugins that you can use.

1. WP RSS Aggregator

WP RSS Aggregator

WP RSS Aggregator is the best WordPress plugin to turn a WordPress website into a content aggregator. It allows you to import, merge, and display RSS feeds on your WordPress website without any coding.

It allows you to fetch content from your other web properties, third-party sources, and other blogs. You can even import that content as blog posts in WordPress and store them in your WordPress database.

You can use it to fetch job listings, real-estate listings, news articles, or curate top posts from your favorite blogs. With their add-ons, you can even pull full content including images from RSS feeds that only include excerpts.

The plugin can be used for auto-blogging. However, using it to scrape full content from third-party websites may lead to copyright violation and legal trouble.

For detailed instructions, see our guide on how to fetch and display RSS feeds in WordPress.

Pricing: Starting from $59 per year with one year of support and updates.

2. Smash Balloon Instagram Feed

Smash Balloon Instagram Feed

If you’re looking to embed latest Instagram content from your profile or Hashtag, then you need Smash Balloon Instagram Feeds plugin. Since Instagram doesn’t make it easy to use RSS feeds, this plugin uses their API to automatically display photos from your Instagram account in WordPress.

It is easy to use and comes with multiple layouts and styles. The plugin is mobile responsive by default which means it looks good on all devices and screen sizes.

Instagram Feeds also allows you to create custom Instagram feeds using Hashtags. You can also directly link your Instagram posts to product pages in WooCommerce to increase sales.

It also supports Instagram Stories, and you can display them in a lightbox popup on your website, resulting in more user engagement for your stories.

Pricing: They have a free Instagram feed plugin with limited features. Custom Instagram Feed Pro starts from $49 per year for personal plan to use on 1 site. You can also get all Smash Balloon plugins for unlimited sites at $299 per year.

3. Smash Balloon Custom Facebook Feed

Smash Balloon Facebook Feed

Smash Balloon Custom Facebook Feed is the best Facebook feed plugin on the market. It allows you to easily display posts from your Facebook pages and groups.

Facebook decides your content’s reach based on your user engagement. This means that users will see more of your Facebook updates when they interact with it.

Adding your latest Facebook content feed to your WordPress site is an easy way to boost engagement. Smash Balloon’s Custom Facebook Feeds allows you to beautifully display latest posts from your Facebook groups and pages in WordPress.

It is easy to use, and you can connect as many groups and pages as you like. You can also merge feeds to create one feed or use multiple feeds in different areas of your website.

The plugin comes with multiple layouts and allows you to customize the appearance of your Facebook feed to match your website layout.

Pricing: They have a free Facebook feed plugin with limited features. Custom Facebook Feeds Pro starts from $49 per year for personal plan to use on 1 site. You can also get all Smash Balloon plugins for unlimited sites at $299 per year.

4. Feedzy RSS Feeds

Feedzy RSS Feeds

Feedzy RSS Feeds is another excellent WordPress RSS feed to blog post plugin. It allows you to fetch content from unlimited RSS feeds and display them on your website.

Feedzy comes with several templates to control how you display feeds. You can rearrange post layout to your liking which makes content look native to your website.

It also integrates with your affiliate links allowing you to display products with your affiliate ID and make money by sending affiliate traffic to third party websites.

For those looking for auto-blogging features, Feedzy comes with an article spinner that uses WordAI to rephrase articles you import to your blog. (Note: that it will still be copyright infringement and may lead to legal issues).

Pricing: Starting from $59 per year. It also has a lifetime plan, which starts from $159.

5. Smash Balloon Twitter Feeds

Smash Balloon Twitter Feeds

Smash Balloon Twitter Feeds is the easiest way to display Twitter feeds on your WordPress website. It helps you add social proof, increases Twitter followers, and boosts engagement.

The plugin allows you to easily fetch Twitter feeds and display them on your site. It comes with beautiful layouts and styles, including list, grid style, carousel, and more.

You can create custom Twitter feeds by merging different accounts, hashtags, keywords, and more. It comes with infinite scroll and users can load more tweets as they scroll down.

It shows native Twitter engagement buttons such as: Like, retweet, and reply actions. All media and videos open in a lightbox popup, so your users never leave your website.

The plugin is lightning fast with built-in caching and looks great on all devices with responsive layout.

Pricing: They have a free Twitter feed plugin with limited features. Custom Twitter Feed Pro starts from $49 per year for personal plan to use on 1 site. You can also get all Smash Balloon plugins for unlimited sites at $299 per year.

6. Smash Balloon Feeds for YouTube

Smash Balloon YouTube Feeds

Smash Balloon Feeds for YouTube is the best YouTube feed plugin for WordPress. It allows you to showcase your YouTube videos on your website.

By default, you can easily embed videos in WordPress by simply pasting the URL of your YouTube video. However, this does not give you any design options, and you have to manually add each video.

With Smash Balloon’s YouTube feeds, you can automatically display latest videos on your website as soon as they are uploaded on YouTube.

The plugin comes with beautiful layout choices like the masonry grid layout, gallery layout, list, and more. All layouts are mobile-friendly and look great on smaller screens.

It also supports live streaming and allows you to automatically display a feed of upcoming and currently playing live streams from your channel.

You can create custom feeds by keywords, multiple channels, and combine feeds. It includes custom actions when YouTube video completes like displaying a link to a product page or displaying thumbnails of your other videos.

Pricing: They have a free YouTube feed plugin with limited features. Custom YouTube Feeds Pro starts from $49 per year for personal plan to use on 1 site. You can also get all Smash Balloon plugins for unlimited sites at $299 per year.

7. Featured Image in RSS Feed

Featured image in RSS feed

Featured Image in RSS Feed makes it super easy to add featured image to your RSS feeds in WordPress without writing code. You can choose multiple styles for your post thumbnail or featured image.

It uses standard formatting options for the featured image, which allows news aggregators like Feedly to automatically detect and display it prominently. It also works with top email marketing services that support RSS to email list feature.

Pricing: The base plugin is free. There is a paid version with extra features starting from $59.88 / year for a single site license.

8. Super RSS Reader

Super RSS Reader

Super RSS Reader is an excellent way to display content from multiple RSS feeds in your WordPress sidebar.

It comes with an easy to use widget. You can also display post titles as a news ticker, perfect for websites that want to show breaking news from other sources.

The widget also supports tabbed layout to display feeds from multiple sources. It includes featured image support, multiple styles, and color choices.

Pricing: Free

9. CBX RSS Feed for Custom Post Types

CBX RSS Feed for Custom Post Types

CBX RSS Feed for Custom Post Types is an easy way to display your custom post types feeds into your default WordPress feed.

By default, WordPress allows you to add RSS feed support for each custom post type. However, most people subscribing to your website will only get to see your main feed which only includes blog posts.

The plugin fixes this issue and allows you to merge your custom post type feeds into main WordPress feed. You can simply select which post types are displayed in your main RSS feed and save your changes.

Pricing: Free

We hope this article helped you find the best RSS feed plugins for your WordPress website. You may also want to see our comparison of the best WordPress page builder plugins and best live chat software for small business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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